After a slow Friday, it’s now a busy Monday in the news. There are lots of interesting tidbits out there this morning!
Is AT&T’s Sponsored-Data Plan Good For Consumers? Net Neutrality Advocates Say No Remember that clever idea from AT&T last week to charge advertisers for data-heaavy ads served on their mobile network? Well, that plan isn’t without its detractors. Most persuasive to me is the argument that it presents an additional barrier to small businesses who might want to buy rich media ads. In a tie for least persuasive to me is the FCC’s argument that the government needs to watch over everyone and the argument that having advertisers pay for the bandwidth their ads use has, literally, no benefit to users.
Yahoo! Ad Malware Attack Far Greater than Anticipated I missed this news item that came up while I was out of the office celebrating the holidays. Apparently, Yahoo!’s java-based ad network was compromised for about 4 days and users (they say it’s European users) may have had malware installed on their machines. Here’s a CNET piece on the same.
Turn Confirms New $80M Round DSP/DMP provider Turn just got a cash injection of $80M. They are also expected to go public later this year. I’m kind of surprised no one has bought them yet…
Why StubHub Took Programatic In-House StubHub is using Turn for their DSP and BlueKai as their DMP. And they hired a team to handle what the agency used to do for them. “Efficiencies have dramatically improved. The media is cheaper and more effective, and we now have the ability to scale with a relatively tiny team.” And, per the article, StubHub isn’t alone in this.
Facebook Sued For False Advertising, ‘Manipulating’ User’s Profile I don’t like (pun intended) the way Facebook uses me and my friends in ads and I am suspicious of things that show up in my feeds that say my friends “like” this page or that. Apparently, some folks are saying there is outright fraud going on. Here’s an old article from Forbes about Facebook’s use of Likes in ads.