A couple of friends of mine have been working on a top secret project for the past year or so under the company name of “Rufus Labs,” which is named for their adorable dog who makes frequent appearances on Facebook. Well, this morning I got the email announcing the launch of the Indiegogo campaign for the Rufus Cuff!
No doubt wearables are all the rage these days, so the Rufus cuff will find itself among some pretty stiff competition. Samsung is launching a Galaxy Fit Band that goes with their cookie-sheet size phones. Even Apple is rumored to be working on some sort of iWatch. A while back, I looked at lots of fitness trackers and ended up buying the FitBit Flex, but I can’t say I’m a superfan because that’s all it is, a fitness tracker. So, I’ve kind of been looking around for something that does more.
Could the Rufus Cuff be what I’m looking for? Here are my thoughts based on what I’ve learned from the Indiegogo site.
I’ll start with the cons.
First, the size. This thing looks HUGE. That’s no surprise given everything it does. But I have rather slim wrists and I am not used to wearing a watch or anything. (The Fitbit Flex took a bit of getting used to.) Even though it’s just over 3 inches long, it seems like it could be a little clunky and awkward, particularly if you have to type into it with one hand as shown in the video. (Maybe that’s just me because I have fat fingers.)
The price. I’m REALLY conflicted over the price. On one hand, the least expensive option on Indiegogo is $230, which seems like a lot for something I’m not sure I will 100% love and use every day. But on the other hand, it does absolutely EVERYTHING. And from what I can tell, it’s actually not that much more expensive than far more limited competing products.
Here are the things I like about it.
It does SO MUCH! I don’t even know where to begin listing features, but it pairs with your iOS or Android smartphone, so a lot of what it does it accomplishes by running through those devices. Can you make calls? Yes. Can you control your playlist? Yes. Does it tell you when you’re about to leave your phone at home and have the worst day of your life? Yes. Does it have a camera? Yes. Is it water resistant? Yes. Does it do exercise tracking? Yes.
It does SO SO MUCH! And the bands come in lots of colors.
I put in a couple of questions: how long does the battery last? And how do you charge it? I’m also curious about how well it tracks different activities like climbing stairs vs. running vs. riding a bike. Does it have a sleep monitor?
I’m going to keep looking at this and studying the specs a bit more. I’ll probably put in several more questions before making a decision. One thing is clear to me: this is a cool idea! And I hope my friends are wildly successful with their new product!