OK. Today’s my last day in the office before my move, so I have to hurry hurry hurry and wrap up a bunch of things. So, forgive me if this post is a bit rushed, scattered, smothered, or covered. And the next time I see you I’ll be a resident of the left coast. Gnarly.
Display Revenue Flat In Yahoo’s Q1 2014 Earnings
I’m just sharing this as a reminder that it’s earnings time, so lots of companies-to-watch will be posting numbers. Google is scheduled to post this morning, I believe.
Apple’s iAd Builds Attribution Support, But Lags Behind Facebook
There’s a lot of really good discussion in this article about Apple’s iAd network and attribution offering, not to mention the comparison to Facebook’s capabilities. Apple is kind of mysterious to me and probably a lot of people mostly because they really keep a lot of stuff locked down behind their firewalls. And remember a few months ago when they started cracking down on the use of its IDFA in apps that don’t sell ad space? Weird. And then there’s attribution, which is a huge and fascinating topic. Last click? Seriously?
The Death Of CPM
If there is anything ad tech writers like to report on it seems to be death. Email is dead! Internet is dead! Social is dead! CPM is dead! It’s like George RR Martin is running this industry or something. Anyway, apparently someone slipped a bit of The Strangler into CPM’s wine at a wedding now. (Can you tell I am super hyped about Game of Thrones?) This is actually a really interesting article about how changing technology and improvements in targeting display ads will make buying thousands of impressions at a time inefficient. There’s more to it than just that, so check it out.
One Last Blast:
- Three Decision Points On Programmatic Media Buying
- Poll: Did the US Airways porno tweeter deserve to be fired?
- Publishers are getting screwed in the data-tracking era
- The state of social media marketing in 5 charts
- Twitter Taps Google Maps Director Daniel Graf for Product VP Role
- Microsoft is trying to be the platform company for big data apps, too
- Twitter embraces its data and buys Gnip
- Sponsored post: Advertising can be so much more than a click through
- Amazon Enables Single Sign-On For Apps Running On Kindle Fire
- Chrome Show: ChromeBleed checks for HeartBleed issues before you surf insecurely
- Mashfeed Lets You Discover Better Content On Social Networks
- The Inside Story Behind Intel’s Proprietary Font Design